ATC’s flagship Tower range starts around $25,000 and climbs to almost $100,000 which makes the SCM40A a rather intriguing option in comparison.ĪTC’s “Entry Series” SCM loudspeakers are available in active and passive versions. The SCM40A exist in ATC’s entry series line that also includes the SCM19A 2-way active speaker and 5 passive loudspeaker models that include both the SCM40 and SCM19. The ATC SCM40A floor standing active loudspeakers are not inexpensive at $10,999 USD pair - but after spending a few months with them and comparing them to almost everything comparable in my own system, I’m more than willing to suggest that they represent rather incredible value if you are looking to create a system in the $15,000 to $25,000 range. We hope that the rest of the industry follows ATC’s lead on this one. Dollar compared to the British Pound has created the opportunity to return to pre-pandemic conditions. Distributor, Leland Leard, we’ve been assured that nothing has changed in regard to the products but that a reduction in freight costs and a stronger U.S. Having spoken to the company and its U.S. The announcement that ATC would be lowering its prices created speculation that “less expensive” products translated to a reduction in quality. The British manufacturer has a rather sterling reputation in both pro audio and high-end audio circles for the engineering quality and performance of their passive and active loudspeakers. ATC (Acoustic Transducer Company UK) might be one of the first to do so and they reached out to us recently to explain what was happening in regard to products manufactured in the UK and why they had decided to lower their prices on the entire lineup in 2023. While inflationary pressure seems to be easing on some products, very few hi-fi brands have adjusted their pricing downward. ![]() Global supply chain issues that started during the pandemic were compounded by shipping issues that kept some products outside of domestic ports for 6 months. Inflation has had a real impact on consumer A/V companies over the past 16 months and we don’t have to tell our readership that everything from electronics, headphones, and loudspeakers became a lot more expensive.
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